Newport Interactive Marketers hosted Ana Maria Raynes, a social media specialist at Inceptor, to educate small business owners on how to improve their social media strategy.
With Raynes’ tips, the audience learned how to:
- Deliver beyond Facebook with Influencer Campaigns
- Utilize Google Plus and its applications (Google Hangouts, Google Circles)
- Track social media outreach using free tools
- Understand social engagement has ROI
Aside from providing “techy” information, Raynes’ talk gave small business owners insight about social branding and customer relationship management.
Native of Colombia, educated in fashion design at the London College of Fashion, @StylinAna has a honed her talent for following trends and introducing new concepts.
Previously Ana was responsible for social media and information technology at the internet fashion startup “Smart Is Cool” and was featured in Glamour Magazine, appeared on FOX Strategy Room, and toured the East Coast as a motivational speaker for young girls alongside the nonprofit Girls Take Charge.
Since Smart Is Cool, she has worked in social media at New York and Boston agencies. As Inceptor’s social media manager, Ana focuses on clients’ strategic social media planning, blogger relations, and identifying news, trends, and best practices. Based in Boston, Inceptor is a Didit company.