Google Agency Partner Matt Roche’s presentation at May’s Newport Interactive Marketers focused on how businesses can utilize Google AdWords/PPC. Matt explained why businesses should consider advertising with Google and shared his secrets for success. His tips included:
- How to control costs with logical targeting
- How to track and document ROI
- How to actually write effective ads
- Traps to avoid and top tips for success
Certified AdWords Professional since 2005, Google Agency Partner Matt Roche currently manages $100,000+ in monthly client ad spend. Prior to launching his firm SEM/SEO Pro, Matt served as Director of Search Marketing at Boston-based Emagine Communications and was WIMCO’s Online Marketing Manager from 2000-2006.