Make Your Website Mobile Friendly

Annette Tonti, CEO of MoFuse, shared mobile web best practices for publishers and advertisers. NIM attendees learned the difference between a mobile app and a mobile site and how to build effective web content.

Check out the highlights from “Make Your Business Mobile Friendly.” Learn how to use mobile to engage with customers on Designated Editor’s blog.

Meet Annette Tonti

Annette Tonti is a seasoned executive with more than 20 years of business and entrepreneurial experience. Currently she is CEO of MoFuse Inc. a fast-growing mobile content management platform and network. Previously she was co-founder and CEO of Bluestreak Inc., where she built a company that was an early entrant in rich media advertising and online marketing technologies.

Prior to Bluestreak she served as Executive Producer, Massachusetts Institute of Technology’s Media Laboratory where she produced the Junior Summit, a global project that linked thousands of kids from around the world. Prior to MIT, Ms. Tonti was vice president, executive director Vanguard, a global marketing and advisory service for senior executives.

She’s one of Mobile Marketer’s “Mobile Women to Watch for 2011” and served on the board of the Harvard Business School’s Cyberposium.  In 2000, Ms. Tonti received the Governor’s IT Achievement Award for Rhode Island. She was selected as a regional finalist for Ernst & Young’s Entrepreneur of the year award for 2002. She attended the University of Cincinnati and holds advanced degrees in computer science and mathematics and a B.S. in biological sciences.

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