On April 7, Big Fish Results founder Tony Guarnaccia shared agency-level marketing strategy, tools, and techniques. Guarnaccia discussed how to develop your edge by discovering which strategies work for your competitors.
He also shared the tactics Big Fish utilizes to help its clients spy on their competitors including:
- Audience – competitor size and market share, site referral mix
- Reach – traffic sources, paid vs. organic reach, seasonality and traffic trends
- SEO – organic rankings, backlink analysis, fast-moving and trending search terms
- Search Advertising – targeted keywords, share of search engine traffic
- Digital Advertising – advertising spend, ad copy and banner ad designs
- Social Media – shares, likes, fans, followers, reach and engagement