WhichTestWon publisher Anne Holland’s quiz-show-style presentation at February’s Newport Interactive Marketers focused on how to use simple tests to improve website sales, signups, and conversion rates.
Holland provided copious examples of how small – often nontechnical – tweaks can result in huge improvements.
Holland has been quoted in The Wall Street Journal, The New York Times, DMNews, Entrepreneur.com and Target Marketing Magazine, among many others. She has been a featured speaker, often keynote, at more than 100 industry events including Email Summit, eTail shows, Affiliate Summit, Direct Marketing Association events, Omniture Summits, and Ad-Tech conferences. She has served as a judge for the Testing Awards, Ad-Tech Awards, DMA Awards, Interactive PR Awards, Viral Marketing Awards, the Stevies, and Email Awards.