Tom Schuyler, Pandemic Labs’ director of accounts, shared Facebook best practices and ROI measurement types. NIM attendees gained tools and insights to measure the value of marketing on Facebook. Tom explained how to utilize Facebook analytics to assess weaknesses and opportunities to make brand presence more valuable. Attendees learned the core metrics you can use to determine how much Facebook is doing for your brand/business.
Find out more about what Newport Interactive Marketers learned from “Facebook Marketing: Best Practices to Boost ROI.” Discover how to increase your return on investment using Facebook on Designated Editor’s blog.