Third-time presenter and BU’s Google Analytics Instructor Jay Murphy shared his tips on how to use Google’s recently overhauled Google Analytics. Newport Interactive Marketers learned about why businesses should be using Google Analytics and how to use the site’s new features.
Jay Murphy works with large and mid-sized organizations to successfully convert business imperatives to effective marketing results by delivering analytics, website development, social media strategy, search engine marketing, search engine optimization and display advertising all optimized with measurable results. He has worked with organization including GE, Harvard University and Janus Mutual Funds.
Jay previously worked at Sapient Corporation as a director of program management and led projects in a variety of industries including higher education, financial services and energy. He holds a B.S. in Computer Science from Northeastern University and a M.S. in Electric Engineering from Tufts University. He was awarded a Draper Fellowship to attend Tufts University and took doctoral level course work at MIT in Aerospace Engineering.
As a project leader on any web-based initiative, Jay brings an understanding of every technical nuance with an understanding of web-based marketing you just don’t find every day.
When he is not tweaking a web site – Jay can be found cheering on his sons at baseball games or racing his sailboat.