Past NIM Events

Flash Talks Over Newport Harbor: Maximizing Reviews, Podcast Guesting, Woo-ing Influencers

  • Wondering how you can engage influencers?
  • Which big brand social media insights can you adapt?
  • Considering becoming a guest on a podcast?
  • How can you gain and maximize online reviews of your brand?

Newport Interactive Marketers gathers in-person for networking and learning on Thursday, June 22, from 6-9 PM at the Newport Marriott in Newport, Rhode Island.

Join us for an evening ending in beautiful Newport sunset views. Networking begins at 6, and our three expert guest speakers begin at 7. This event is free and open to the public, but spots fill up quick!

Eliciting & maximizing online reviews

You’ll learn about:

  • How to get reviews for Yelp, Google, Facebook, and more
  • Top tips to create a review-gen process
  • Templates, best practices, tricks, etc.
  • How to respond to negative reviews
  • How to pop-ulate your reviews

Be empowered to maximize your reviews with the right tools, strategies, and checklist of to-dos.

Meet Darwin Liu!

Darwin Liu is a 10-year digital marketing veteran and an avid website investor.  He doesn’t know all the right marketing answers but he’s definitely made enough wrong ones to know what not to do.

Darwin the owner of, an invite-only ecommerce agency, the go-to marketing guy for 30+ small businesses and the founder of, which is coming soon!

Woo-ing Influencers, Marriott Style

NIM members include some serious social media pros & we’re thrilled to have Marriott International’s very rare social media coordinator sharing her insights, including

  • How Marriott uses social media to create touchpoints throughout the purchasing process
  • How to find & engage influencers
  • How to evaluate various social channels to promote your brand — Alexa  manages 23 channels!
  • How to maximize your events with social media

Meet Alexa Furtado!

Strategizing & fulfilling demand for 23 social media and customer review channels, Alexa Furtado is the Social Media Coordinator for the Newport Marriott hotel, three restaurants, and a spa and fitness center. A longtime NIM member, Alexa is one of Marriott Americas division’s few social media coordinators, created after the Newport Marriott’s $40 million renovation began in 2014. Alexa previously worked in nonprofit marketing, public relations, and event management.

Becoming an expert guest, podcast-style

According to Pew Research, 21% of Americans over age 12 have listened to a podcast in the past month. With more than 60,000 podcasts to choose from, including a podcast specifically for pizzerias, the opportunity is ripe. Another fab NIM asset, Jessica will share her flash insights, including

  • Why being a guest expert on podcasts is a great way to build your brand
  • Tips on how to get started and be an ideal podcast guest
  • How to position yourself as an asset to the podcast hosts

Meet Jessica Rhodes!

Jessica Rhodes is the founder & CEO of Interview Connections,  the leading guest-booking agency for podcasters and guest experts.  Jessica is has been a speaker at Podcast Movement,, and Dream Business Academy.

Come on out for a fun night with NIM: meet some fantastic professionals and entrepreneurs & gather some tips to help your brand thrive.

Newport Interactive Marketers

Web marketing specialists welcome traditional marketers, small businesses, entrepreneus, solopreneurs, nonprofits, and more for quality education and great networking … right here in Newport!

Newport Interactive Marketers is sponsored by Angles & Insights & Designated Editor.

Thank you to our host venue Newport Marriott!

Street parking nearby and valet parking available at the Newport Marriott.

6 P.M. Networking

7 P.M. Speakers

8 P.M. More networking & a Solstice sunset overlooking Newport Harbor!

Newport Interactive Marketers

Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!

Newport Interactive Marketers is sponsored by Angles & Insights & Designated Editor.

Learn 7 Steps to SEO Success in 2017 (and Beyond)- 5/25/17

Feeling behind on the latest SEO ranking factors? Overwhelmed by all the SEO news, algorithm changes, or blog posts claiming the ‘newest strategies’? Join us for our next in-person networking and learning event on Thursday, May 25, 6-9 PM at Parlor Bar and Kicthen in Newport. Networking will begin at 6, and our guest speaker Dan Shure will begin at 7. This event is free and open to the public, but spots fill up quick!

This session will cut through all the noise and get right to the top seven things you need to focus on for SEO success.

You’ll learn about:

  • The biggest myths to ignore in SEO today.
  • How SEO fits into your overall digital marketing plan.
  • The most critical technical issues to focus on (how to find and fix them).
  • How to find ‘keyword gaps’ for huge marketing oppurtunities (one client of Shure’s is getting 2,000+ high quality visits a month from one piece of content, with no link building.)
  • The hugely important metric of SEO success no one is talking about (and how to leveerage it).
  • How to really measure and attribute SEO success in Google Analytics (including whether your content is ‘working’).
  • The top three factors for local SEO success.

You’ll leave feeling more empowered and inspired to make immediate changes to your website for SEO success. We’ll provide you with the right tools, strategies, and checklist of to-dos to make that happen in 2017 and beyond!

Meet our expert speaker!

Dan Shure is the owner of Evolving SEO and host of Experts On The Wire Podcast.

At Evolving SEO, he has helped companies large and small grow their traffic and solve challenging SEO problems. He is also a Moz Associate, and recently taught a 10 hour SEO course for the Conversaion XL Institute.

As a podcast host, Dan has interviewed over 60 marketing experts and influencers like Rand Fishkin (Moz), Jon Mueller (Google), and Pamela Wilson (Copy Blogger). ‘Experts’ is known for in-depth research, digging deep into uncommon questions, and generating compelling discussions.

Gain Google Traffic Now & in Future- 4/21/17 

How Machine Learning Will Transform Search & Create New Opportunities 

All it takes is a wifi connection to take part in NIM’s next event. Newport Interactive Marketers will be holding an online only learning event on Thursday, April 27 at noon via Reserve your spot now for this free event, and enjoy it from the comfort of your own home, office, or coffee shop. This month’s topic is not to be missed!

Gain Google traffic right now with the right types of quality content and be prepared for the coming changes.

Machine learning is an advanced computer programming methodology that is being used by major companies such as Google and Facebook to improve the quality of their products. This means that how SEO works is evolving in significant ways. This creates new threats to your SEO traffic, but it also creates new opportunities as well, ones that you can take advantage of immediately. In this session, we’ll show you how to adapt and prepare, and better still, take advantage of the coming changes.

You will learn

  1. What machine learning is and why Google and other search engines are using it.
  2. How content quality is already being evaluated by Google, and how to create better content on your site.
  3. How the value of links will evolve, and how to adapt your marketing strategy to benefit.
  4. How SEO must adapt and change in the era of machine learning and search.

Meet our expert speaker, Eric Enge!

Eric Enge returns for his third NIM talk! An internationally sought-after speaker, you’d normally spend thousands to hear his insights.

Eric was named the 2016 US Search Awards Search Personality of the Year, and 2016 Landys Search Marketer of the Year. He publishes on a regular basis in The Digital Marketing Excellence blogSearch Engine LandMoz, and elsewhere.

He is co-author of The Art of SEO, along with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola. Eric speaks at many industry conferences, including: Search Marketing Expo, Pubcon, State of Search, MNSearch, and many more. Eric is the CEO of Stone Temple Consulting, a 70+ person digital marketing agency based in Massachusetts.

Eric is the opening keynote speaker for the upcoming Next10x Conference, a one-day event in Boston dedicated to helping you master the modern art of mobile digital marketing. Eric is offering an exclusive half-off discount on this conference to NIM attendees. Use the promo code EEStoneCircle, and you will pay $295 for a $595 ticket. Find more information on the Next10X Conference, events, speakers, and how to purchase tickets here. 

Drive More Leads and Sales: What Works & Doesn’t- 3/30/17

Crucial update on strategies, tactics, media and technology

It seems that every day you hear about another new or improved marketing tactic, media, or technology you need to know about. But with too much to do, too little time and too few resources to get everything done, you won’t want to miss this opportunity to tune-up and perhaps trim down your marketing. Join us on Thursday, March 30 to learn more.

At this FREE NIM event, you’ll learn:

  • The latest and proven strategies, tactics, media or technologies you should put to work to get the highest ROI from your marketing for leads and sales;
  • How to generate more leads and sales in the most efficient and cost-effective ways;
  • About tools and technology that will help you get the job done right;
  • Which outdated tactics some marketers are still using, but are simply a waste of money and time.

Meet our expert speaker, M.H. McIntosh!

President of Mac McIntosh Incorporated, a B2B lead generation and marketing consulting firm, M.H. (Mac) McIntosh is also founding partner of B2B demand-generation agency AcquireB2B, which supports clients’ product and service sales to companies, institutions, professionals or government agencies, generating more leads and closing more sales using the latest strategies tactics, technology,  and media.


Harness 8 Principles of the Digital Revolution- 2/20/17

All it takes is a wifi connection to get to NIM’s next event. Newport Interactive Marketers will be holding an online only learning event on Monday, February 20 at noon at Reserve your spot now for this free event, and enjoy it from the comfort of your own home, office, or local coffee shop!

If you’ve been testing one tactic after another, with increasingly disappointing results, it’s time to back up and move in a more productive direction. In this session, Kristin Zhivago will share the 8 digital revolution operating principles that the market leaders are using. During this talk, she will cover:

  • Tools that give you deep insight into your customers, competitors, and position in the “eyes” of Google so you can understand where you actually stand and what you need to do
  • How to find and capitalize on the rivers of revenue that are already flowing
  • How to market confidently – and do what the leaders are doing – in the midst of the Digital Revolution.

Meet our expert speaker, Kristin Zhivago!

Kristin Zhivago is the president and co-founder of Cloud Potential, a digital revenue growth company, and Cloud Wise Academy, a digital work skills training school. She has been practicing and teaching marketing technology for years, and is the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, voted one of the top 6 marketing books by Forbes in 2015. Kristin is an expert on the customer’s buying process, and speaks worldwide on the subject of marketing and management in the digital age.

Check out Kristin’s powerpoint from the event below and click on her headshot to listen to her presentation!

Podcasters Share Their Success Secrets- 1/26/17

Podcasting has become a strong platform to communicate your message and expertise to a wider audience. Whether you are considering starting a podcast, or thinking of ways to improve one, or interested in being a guest, get your fill of tips from the experts!

After networking with fun & friendly professionals, hear from an expert panel of experienced podcasters about why podcasting is key to their success & how you can get in the action, whether you’re starting one or looking to expand your reach as a guest, including:

  • Getting your podcast started
  • How to engage with your podcast’s audience
  • How to perfect the content of your podcast
  • How to record and post your podcast
  • What would make a good show
  • How to build your podcast audience & your brand

Meet the Expert Podcasters Panel

John Picozzi is an original host of the podcast Talking Drupal, which is recorded bi-weekly via Google Hangouts and has produced 135 episodes since its premiere in 2013. He is also an avid listener of the podcasts This Week in Tech and The Big Web Show. John enjoys using the podcast medium to share and explore his deep knowledge of web engineering and computer science. John is a Senior Drupal Architect at Oomph, a Providence digital design and development agency, and has worked on projects for Marriott International, Blue Cross Blue Shield, and Leica Geosystems. A frequent NIM contributor from the audience or the stage, John is also an adjunct professor at Johnson & Wales University and a co-organizer of the Drupal Providence Meetup. 

Matt Medeiros is the co-founder of Slocum Studio, the host of the Matt Report WordPress podcast, and the podcast trainer at He has produced more than 200 audio podcasts and around 400 videos in the span of five years. Matt has also presented at several NIM events since its founding in 2009.

Helena Harris is a veteran podcaster (and avid equestrian). She co-founded the Horse Radio Network in 1998 with one show and just 12 listeners. Today, HRN logs more than 10 million episode downloads each year, with subscribers in 42 countries. Helena has hosted and produced four shows on HRN, as well as her new, independent podcast, That Newport Show, a lifestyle podcast about love, life, and adventure in Newport, Rhode Island.

That Newport Show launched in March of 2016 and is produced under the umbrella of Helena’s marketing firm, Sparkle and Boom, which provides outsourced expertise in marketing and communications. Prior to her freelance career, Helena served as a product marketing manager in the tech industry for companies like Sybase/SAP, Thomson Financial, and EBSCO Publishing. She left corporate life behind when she became a mothers, and found that working independently was a great fit for her creative spirit. Trading high rises for hay lofts, she now runs Sparkle and Boom from an office in Little Compton that looks an awful lot like a barn.

How Google Analytics can Boost your Business – 11/3/16

Newport Interactive Marketers logo Google Analytics has quickly become one of the most helpful tools for any business with an online presence, but learning how to make it work for you can be tricky. Join us Thursday, November 3 at 6 PM at Parlor Bar & Kitchen to learn the ins and outs of Google Analytics.

At this Newport Interactive Marketers FREE event, you will learn about:

  • Google tag manager, a system that makes it easier to manage your digital marketing. You will see a quick demo that will answer all your GA questions. 
  • Data studio, a new dashboard tool that’s easy to use and makes it simple to pull data from multiple sources.  A well-built dashboard shows how your website and online marketing are performing so your focus is in improving instead of pulling reports.
  • How to get more timely and relevent interactions to boost your online traffic as well as your business!

Meet Jay Murphy

Jay Murphy works with large and mid-sized organizations to successfully convert business imperatives to effective marketing results by delivering analytics, website development, social media strategy, search engine marketing, search engine optimization and display advertising all optimized with measurable results. He has worked with organization including GE, Harvard University and Janus Mutual Funds.

Jay previously worked at Sapient Corporation as a director of program management and led projects in a variety of industries including higher education, financial services and energy. He holds a B.S. in Computer Science from Northeastern University and a M.S. in Electric Engineering from Tufts University. He was awarded a Draper Fellowship to attend Tufts University and took doctoral level course work at MIT in Aerospace Engineering.

As a project leader on any web-based initiative, Jay brings an understanding of every technical nuance with an understanding of web-based marketing you just don’t find every day.

When he is not tweaking a web site – Jay can be found cheering on his sons at baseball games or racing his sailboat.

6 p.m. Networking                  7 p.m. Speaker

Many thanks to our venue sponsor Parlor Bar & Kitchen

Facebook Advertising Secrets: From Start to Success – 9/29/16

Advertising on FaNIMlogocebook is crucial and affordable for even the smallest of brands. Why?

  1. Extreme targeting lets you narrow down to only the folks who are most likely to buy: think parents of tweens in 25 miles of you with incomes of $100K or more with an interest in sailing.
  2. Your regular (organic) posts are simply a waste of time.
  3. The average cost of a Facebook ad click is $.64 while Google AdWords costs $1-$2 per click on average.
  4. Even if you have NO budget at all, you can use Facebook’s ad platform for audience research.

So don’t miss out on Eric Covino’s in-depth knowhow. Whether you’re new to Facebook ads or looking to improve your game, you won’t want to miss this Newport Interactive Marketers exclusive.

This in-depth talk is designed to break down Facebook ads to its most fundamental level to help maximize your use of the platform and ensure your success:

  • Targeting mistakes to avoid
  • How to get started with tracking leads and conversions
  • Split testing pitfalls
  • Much more!

Join us on September 29, 6-9 PM at Parlor Bar and Kitchen on Broadway in Newport to learn how to advertise on Facebook the right way.

Whether you already have a Facebook page and are looking to enhance it, or you’re completely new to Facebook, Eric Covino is sure to have the answers to your questions!

Meet Eric Covinoeric covino headshot

Entrepeneur and CEO at boutique digital marketing agency Creative Signals, Eric brings nearly a decade of digital marketing experience, working with some of the biggest names in travel, education, and e-commerce. When Eric isn’t working on super-secret internal projects, he enjoys spending time with his family.

Trade Tips at Newport Interactive Marketer’s Open Mic Night!- 8/18/16

NIMlogoAfter the incredible success of NIM’s Open Mic Tip Nights in the past, we are very excited to once again host an insightful evening of networking, learning & sharing. We’ll be covering topics such as the latest in SEO, social media, project management & more. Come join us on Thursday, August 18 from 6-9 P.M. at Parlor Bar & Kitchen in Newport and experience the collective wisdom the NIM community has to offer & share your own bit of expertise!

What’s involved: Just 1 quick 2-minute tip that would help other businesses / nonprofits, whether it’s SEO, design, Facebook, time-savings. No powerpoint or anything fancy. Just an opportunity to showcase your brand and your know-how.

This event is not to be missed!


100% networking with PRSA, AMP-RI, and Newport County Chamber Connections- 7/21/16

Whether you’re a start-up companyNIMlogo or the oldest non-profit in the area, meeting new people can be key. You may find that one person who can build a partnership with your brand, offer essential marketing intel, or connect you to the biggest name in your field.

Join us atop the Hotel Viking on Thursday, July 21 for an evening of networking and scenic views with the Public Relations Society of America, the Rhode Island chapter of Advertising, Marketing, and Public Relations, and Newport County Chamber Connections. Event will be tented, so come rain or shine!

Overcome Your Website Securities Worries- 6/23/16

Make no mistake, if you own a website, however small or low-trafficked it is, you are a crucial piece to the overall internet ecosystem. How would it make you feel if your friend’s bank account was wiped out after they visited your site? Or if a self-replicating virus destroyed your visitor’s hard-drive after submitting a form on your marketing site? Again, that’s how critical you are to this environment and that’s how dangerous things could get if you’re not educated.

This talk is designed to break down website security at its most fundamental level and understand that there is no 100% solution out there, there never will be. Security is about technology, processes, and people, and we need to know how to mitigate risk in these areas.

Meet Adam Lamagna, Sales Consultant at Sucuri – top global website security firm.Adam Lamagna Headshot

Adam will discuss best practices for website security, let you know of your responsibility as a website owner, and hopefully make it less frustrating. We all know it can be difficult to understand the vast landscape that is website security, so this talk will cover:

  • Dispelling the myth of “why would anyone hack me?”
  • Understanding what a Firewall actually protects
  • Hosting and how it plays a role in website security
  • Different types of online threats (what is malware, DDoS, Brute Force?)
  • Essentials of website security (Passwords, updates, user roles, backups, etc.)
  • DIY tools to help mitigate risk and improve your online security posture
  • Resources for staying informed and being responsible

If you own or manage a website, whether it’s an ecommerce store, a blog, or just a simple marketing site, you need to know how to keep it protected and become a responsible steward of the world wide web!

6 p.m. Networking                  7 p.m. Speaker

Many thanks to our venue sponsor Parlor Bar & Kitchen

Parlor Bar & Kitchen is Newport’s hidden gem. It’s a Broadway destination offering Modern American cuisine & refreshing cocktails in a chic vintage setting. 

Newport Interactive Marketers

Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!
Newport Interactive Marketers

is sponsored by Angles & Insights & Designated Editor.

How to Perfect Your Messaging to Engage Your Perfect Clients 4/27/16

Accurate and authentic messaging is imperative to thrive in today’s online world. Too often websites, social media, printed materials, and branding aren’t working due to muddled messaging. Frustrated? Poor ROI? High bounce rates? No Likes, no shares? Let’s pull it together:

At this Newport Interactive Marketers FREE event, you’ll learn:

  • How to target your messaging to enhance all your marketing efforts
  • How to clarify your messaging so your marketing materials speak to ideal clients
  • How you can save time & money with better messaging

6 p.m. Networking                  7 p.m. Speaker

BONUS: Get your quick-fix

Deb will review & offer tips to a few businesses/organizations to illustrate some of the key takeaways that everyone can apply. Would you like to volunteer? Click: Contact the Organizer NOW & let Suzanne know.

About Deb

Message Artist Deb Goeschel ensures her clients’ authentic and powerful messaging meets any marketing or branding challenge.Deb Goeschel Message Artist Deb possesses 17 years of marketing communications experience and offers her skills and knowledge to women-owned and small- and mid-sized businesses, the wellness industry, and local businesses making a positive impact. She speaks frequently about messaging and marketing and offers both group and one-on-one messaging workshop intensives.

Many small and mid-sized businesses struggle to engage with their ideal clients and articulate why they’re the unique solution to their client’s problems. Deb guides her clients through their messaging to develop a unique and authentic voice for their company. Then Deb’s team of talented writers, graphic designers, and web designers create everything they need for stand-out-from-the-crowd marketing materials—without the worry and stress.

Many thanks to our venue sponsor Parlor Bar & Kitchen

Parlor Bar & Kitchen is Newport’s hidden gem. It’s a Broadway destination offering Modern American cuisine & refreshing cocktails in a chic vintage setting.

Transcending SEO in 2016 and Beyond (in Plain English) – 02/29/2016

SEO moves fast. The 2014-era “rules” for showing up on Google likely are doing more harm than good. Whether you are a writer, business owner, social media marketer, or marketing VP — knowing the current rules of SEO is critical to your success and to ensuring whoever’s helping you knows the current methodologies.Whether your search marketing budget is large or small, come learn the newest ranking factors, plus tactics and strategies to improve your SEO results in 2016 and beyond!

This session will also cover the best free and affordable tools you can use right away to improve your SEO. If you’re launching new sites, optimizing an existing site, or looking for advanced tips, don’t miss this free talk!

Get your answers, including:

  •     How links still matter (but which ones does Google hate & love?)
  •     The right way to use content for SEO
  •     What are “user metrics” & why do they matter?
  •     Why it’s still important to track rankings (but only if you do it the right way)

Dan ShureNewport Interactive Marketers welcomes Dan Shure to speak AGAIN

Former full-time musician and teacher, Dan Shure’s SEO career began in 2007, helping a few businesses with their websites and presence online. Upon discovering this new passion and career, he started Evolving SEO — now a 3-person boutique SEO agency. Clients include well-known consumer brands, technology companies, B2B companies and, yes, affiliate-based websites.

Many thanks to our venue sponsor Parlor Bar & Kitchen

Parlor Bar & Kitchen is Newport’s hidden gem. It’s a Broadway destination offering Modern American cuisine & refreshing cocktails in a chic vintage setting.

Newport Interactive Marketers

Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!

What we’re not: hard sells or boring.

If you’re interested in getting to know marketers, graphic designers, SEO gurus, PR pros, project managers, developers, creatives – or just to pick up a few tips, join us!

Newport Interactive Marketers is sponsored by Angles & Insights & Designated Editor.

Adapt Big Marketing Wins to Your Small Budget February 24, 2016

The big guys have enough money to throw a lot of spaghetti on the wall, and to hire specialists for all aspects of marketing. Small guys can’t afford these luxuries. They have to work smarter to get more for their marketing effort. In this talk, past NIM sell-out speaker Kristin Zhivago will reveal best practices for online marketing that actually work, don’t cost a fortune, and put big-company power into the hands of even the smallest companies.

Hear and ask

  • The six best-practice areas that digital market leaders focus on;
  • The five revenue roadblocks that are costing you a fortune;
  • The three things you can do to move into best-practice territory.

Kristin ZhivagoKristin Zhivago, President and Co-Founder of Cloud Potential, has devoted her career to understanding how customers buy – and how companies can use the latest digital resources to make it easy for their customers to find them and buy from them.

She is the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, voted one of the top 6 sales and marketing books by Forbes and a sought-after conference speaker.

Many thanks to our venue sponsor Parlor Bar & Kitchen

Parlor Bar & Kitchen is Newport’s hidden gem. It’s a Broadway destination offering Modern American cuisine & refreshing cocktails in a chic vintage setting.

Newport Interactive Marketers

Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!

What we’re not: hard sells or boring.

If you’re interested in getting to know marketers, graphic designers, SEO gurus, PR pros, project managers, developers, creatives – or just to pick up a few tips, join us!

Newport Interactive Marketers is sponsored by Angles & Insights & Designated Editor.

A Pro’s Secrets to DIY your PR – January 20, 2016

Trying to get noticed by traditional and online media outlets like the Projo, the Rhode Show, or Don’t miss this essential #NIMRI talk, not just about how to pitch media, but WHAT to pitch to get your business covered.

Following a proven step-by-step process, learn the secrets of a Pulitzer Prize-winning journalist who now regularly gets her clients noticed by top media outlets.

“It’s all about relentlessly honing in on what aspect of your story is meaningful to media.” – Julia Scott, @icm_pr

Giving her second #NIMRI talk, this longtime #NIMRI member will reveal a PR process THAT WORKS – and that her clients pay thousands for.

Hear and ask:

  • What stories are reporters and editors interested in?
  • Do I really need a press release?
  • Where do I start?

Whether you’re a small business owner, graphic designer, or a marketer, this talk will be chockfull of practical and easy steps you can take to pursue media coverage.

Headshot of Julia Scott, Founder of ICMJulia Scott, founder of Integrated Communications + Marketing (ICM), is a seasoned communications and marketing expert who is passionate about success. Julia grew up in California and moved across the country three times before settling in Newport. She received her B.A. from Barnard College and her M.A. from Rutgers University.

After six years as a newspaper reporter, including a stint at the Star-Ledger where she contributed to a Pulitzer Prize, Julia started a website to help people save money. She turned herself into a national brand through persistence, dedication, and passion. Julia has been featured in the Wall Street Journal, Good Morning America, NPR, and dozens more national media outlets.

Julia now combines her passion for integrated communications and marketing with her love of solving what a business needs to experience rapid growth.

Many thanks to our venue sponsor Parlor Bar & Kitchen

Parlor Bar & Kitchen is Newport’s hidden gem. It’s a Broadway destination offering Modern American cuisine & refreshing cocktails in a chic vintage setting. 

Trade Tips at Newport Interactive Marketer’s Second Open Mic Night! – November 18, 2015

After the incredible success of NIM’s first-ever Open Mic Tip Night in March, we are very excited to once again host an insightful evening of networking, learning & sharing. We’ll be covering topics such as the latest in SEO, social media, project management & more. Come join us and experience the collective wisdom the NIM community has to offer & share your own bit of expertise!

What’s involved: Just 1 quick 2-minute tip that would help other businesses / nonprofits, whether it’s SEO, design, Facebook, time-savings. No powerpoint or anything fancy. Just an opportunity to showcase your brand and your know-how.

This event is not to be missed!

Many thanks to our venue sponsor Parlor Bar & Kitchen

Parlor Bar & Kitchen is Newport’s hidden gem.  It’s a Broadway destination offering Modern American cuisine & refreshing cocktails in a chic vintage setting.

Newport Interactive Marketers is sponsored by Designated Editor.

Strategize Your Content for Maximum SEO and Social ROI – September 21, 2015

Trying to get to the top of Google? Seeking social media followers? Don’t miss this crucial #NIMRI talk, not just about SEO/social but HOW to maximize your marketing.

Keywords are out, long-form, expertise-showcasing content is in, not to mention infographics, images, and more.

“It’s all about repurposing creatively and squeezing all the value you can out of limited efforts – and – budgets.” – Ted Ives

Once again, a fellow #NIMRI member is graciously sharing insights THAT WORK – insights that folks paid $THOUSANDS$ to hear at the SMX conference.

Hear and ask:

  • Why content is vital for marketing online and off
  • How to market across multiple channels
  •  Top ways to be more effective and efficient.

Whether you’re a writer, photographer, marketer, or a “techno-phobe,” this non-techie talk will spark ideas and help get content flowing. RSVP now to check out Newport Vineyards’ new Meadow Room, a perfect spot for your next event. We’ll head up to Brix restaurant for more apre-speaker networking and BYO bites.

Headshot of Ted Ives

Ted Ives has deep experience at technology companies ranging through every layer of the information technology stack (including Apple, Microsoft, APC, and National Semiconductor), previously served as Vice President of Product Management at The Search Agency, and currently helps enterprises to scale up online marketing efforts through custom engagements tailored to their unique situations.

Ted writes for his blog and also SearchEngineLand on a variety of online marketing topics with a special emphasis on Paid Search and SEO.

Connect with Ted on Twitter! 

Many thanks to our venue sponsor Newport Vineyards

Cheers to 20 years! On the heals of the 20th Anniversary and following a multi-million dollar renovation, Newport Vineyards completes a two-year expansion which includes Brix Restaurant, The Marketplace, the addition of Fatulli’s Bakery & Deli to the family, new Tasting Room, new Tank Room, new and expanded venue facilities, the growth of public events, live music and private events.


Travel Bloggers’ Secrets You Can Use  – August 12, 2015

Whether you’re in it for free stuff & trips or to build a following or engage influencers, in between amazing trips, a panel of travel bloggers shares:

  • How they travel for free to exotic locales like South Africa and Iceland?
  • How they got started?
  • Do they really make a living?

Adapt their insights to your industry:

  • Working with sponsors and brands
  • Negotiating to get better deals
  • Using SEO and social media to build your brand
  • Benefits and downsides of doing what you love

Weekend in Paris celebrating the Best of the Alps

Meet Priscilla Pilon aka Weekend in Paris

Priscilla Pilon (left) in the Alps, travels the world, but is an admitted Paris addict. She is the Publisher of The Weekend In Paris as well as the Travel Editor for The Daily Basics, a contributor for Upscale Living Magazine, The Daily Meal, and Travel Squire. She is a co-founder and partner of Impressionners, social media company & she is an entertaining public speaker to boot.

2 of We 3 Travel in Iceland

Meet Tamara Gruber of We 3 Travel

We3Travel is designed to inspire families to explore the world by providing tips, reviews, destination information and sample itineraries that make family vacation planning easier.

Since 2013, this family of three has been showing parents how, with a little planning and preparation, they can take kids anywhere — and have fun! From the cathedrals of Europe to the rainforests of Costa Rica to the battlefields of Gettysburg we are raising a global citizen, one trip at a time. We3Travel was recently named one of the Top 20 Family Travel Blogs in 2015 by Holiday Lettings (a TripAdvisor Company).

Headshot of Lillie from Around the World

Meet Lillie Marshall of Around the World “L” 

Lillie launched Around the World “L” in 2009, which has been consistently selected for Top 100 Travel Blog rankings since. The site uses vibrant photos and engaging writing to feature a wide range of voyages, from solo budget trips to luxury family travel, now that Lillie has a young son. Lillie is also a public school teacher in Boston, and runs, a blog that interviews “Teacher-Travelers.” Lillie has one of the largest social media followings of any teacher in the world and her travels just this past year have taken her to Turkey, Ireland and Quebec.

Many thanks to our venue sponsor Parlor Kitchen & BarParlor Bar & Kitchen is Newport’s hidden gem.  It’s a Broadway destination offering Modern American cuisine & refreshing cocktails in a chic vintage setting. 


100% Networking at Newport’s Best Sunset Spot – July 30, 2015

Newport Interactive Marketers is gathering again for its annual night of networking, drinks, and friends. That’s right – no speaker at this month’s event, just networking with other business professionals in your area on the roof of the Hotel Viking, overlooking Newport Harbor. This #NIMRI annual rooftop 100% networking event is one of Rhode Island’s top networking events of the summer, cohosted by:

  • Search Engine Marketing New England (SEMNE)
  • Newport County Chamber Connections
  • South Shore Designers, Writers, and Web Folks
  • Providence Entrepreneurs

Whether you’re a returning NIM member or want to see what all the hype is about, this is the perfect opportunity to catch up with old friends and make new connections.

Many thanks to our venue sponsor Hotel Viking

#InstagramExpert National Speaker Comes to Newport

Instagram = opportunity for your brand, whether you’re a shop or a B2B. Find out how to make Instagram pay off from the leading #InstagramExpert who just spoke at Social Media Marketing World in San Diego.  And she’s coming to teach you, here in Newport, for FREE.

Google and Facebook also value visual storytelling, but Instagram is now the fastest-growing social media platform. Now is the time to make Instagram work for your brand or businesses.

Don’t miss this unique opportunity to learn

  • How to make Instagram a part of your comprehensive social media marketing plan
  • How to get started on Instagram and have a strategy to support you
  • How to generate leads and foster a community for business growth

Plus, see what you can do that’s worked for small businesses and big brands to gain maximum exposure on Instagram and beyond.

Meet The #InstagramExpert Sue B. Zimmerman

Sue B Zimmerman Instagram ExpertSue B. Zimmerman is the #instagramexpert, founder of Insta-Results (the world’s first comprehensive online Instagram course) and author of the #1 e-book Instagram Basics for Your Business. She’s a popular CreativeLive instructor, powerful speaker on prominent stages like #SMMW15, and highly sought-after business coach. She’s passionate about teaching entrepreneurs, business execs, and marketing professionals how to easily leverage the power of Instagram to get tangible business results. A serial entrepreneur, Sue B. has started more than 18 businesses, including her own boutique SueB Do, Boxer Rebellion, and Sue B. Zimmerman Enterprise. With her extensive knowledge in social media and 30+ years of business experience, it’s Sue B.’s mission to teach, mentor, and empower others to be highly successful entrepreneurs.

Many thanks to our venue sponsor 41 North

DIY Video: Tips From the Experts – May 19, 2015

Video is becoming increasingly important, especially with Facebook favoring it heavily. Some even speculate that Facebook is trying to take down YouTube.

But video is expensive right?  How can you do-it-yourself?  And be successful?

Each panelist at this NIM event not only has decades of experience, but has also kept up with technology and is willing to offer tips and pro secrets… because that’s how we roll here at NIM.

The four speakers will cover a wide variety of topics including:

  • How to tell a heartfelt, connected story
  • Corporate and personal video strategies
  • DIY videos using smartphones
  • A photojournalistic approach to videos
  • How to keep a video short and sweet

By 2017, video will account for 69% of all consumer Internet traffic, according to Cisco. So get ahead with social’s new trending strategy!

Meet Our Video Pro Panelists

Hal Landen has been working as a freelance cameraman and producer since 1977. Since that time, he has produced award-winning work as well as wrote his first book, Marketing With Digital Video: How to Create a Winning Video for Your Small Business or Non-Profit.

Jim Egan, for 30 years, was a commercial photographer in Providence’s Jewelry District. Jim shoots photos and video web content for corporations, ad agencies, and design studios throughout Rhode Island and Southeastern Massachusetts.

Marc Creedon is the owner and creative director at Marc Creedon Multimedia. Marc is a photographer, videographer as well as contributes to a variety of other projects.

Scott Indermaur has been sharing stories for two decades through the visual language of photography. He travels nationally and internationally to create multimedia stories, annual reports, advertisements and editorial and corporate photography.

“You can talk all day about SEM and SEO, what you need is great VIDEO.” – Marc Creedon

Many thanks to our venue sponsor Caleb & Broad

Have you heard about Newport locals’ fave new spot? Familiar location for longtime NIM folks, but totally renovated inside, with excellent food at locals’ prices.

Plus for NIM attendees, Caleb & Broad is generously offering 20% off food only — after the panel. So stick around, have a bite and get a chance to learn more from the panelists or the person sitting next to you.

Learn from Your Competition and GET AHEAD – April 7, 2015

On April 7, Big Fish Results founder Tony Guarnaccia shared agency-level marketing strategy, tools, and techniques.  Guarnaccia discussed how to develop your edge by discovering which strategies work for your competitors.

He also shared the tactics Big Fish utilizes to help its clients spy on their competitors including:

  • Audience – competitor size and market share, site referral mix
  • Reach – traffic sources, paid vs. organic reach, seasonality and traffic trends
  • SEO – organic rankings, backlink analysis, fast-moving and trending search terms
  • Search Advertising – targeted keywords, share of search engine traffic
  • Digital Advertising  – advertising spend, ad copy and banner ad designs
  • Social Media – shares, likes, fans, followers, reach and engagement

Shared Wisdom: NIM’s First Open Mike Night – March 11, 2015

On March 11 NIM pros shared 1 quick 2-minute tips to help other businesses and nonprofits! The tips focused on SEO, design, Facebook, time-saving and more.  Speakers included:

  • Katie Dyer on social media tools
  • Katherine Gagliano on email marketing tips for 2015
  • Chris Sheehy on SEO
  • Matt Roche on AdWords
  • and Julia “Bargain Babe” Cavanaugh, who had this great idea.

Top Tips to Maximize Your 2015 Networking – Tuesday, February 26, 2015

Another networking event,” “I am tired, do I have to go?” “It’s raining and cold.”

It’s always easy, not to go. However, sincere and organic networking is a crucial element for your personal and professional growth, especially if you’re active on social media, perhaps even more so.

In-person networking cements online relationships and may actually reducethe amount of time you need to spend online. Plus, networking done well builds support and interest in your career or business.

If you enjoy networking or even dread it, you’ll be sure to take away top tips from one of Newport’s best connectors, Gail Alofsin. If you know Gail, you won’t miss her … if you DON’T know Gail, you need to see her speak. Don’t miss this national keynote speaker on work/life integration and personal leadership, share her top tips to maximize your 2015 networking.

gailphotoheadshot400x400-1Meet Gail Lowney Alofsin

Gail Alofsin is a lifelong student and educator. The intersection of her personal and professional relationships has served to build a sincere and impactful network. Gail has had the privilege of working for Newport Harbor Corporation for over two decades. Additionally, Gail has served as an adjunct professor at University of Rhode Island since 1999 and is the author of Your Someday is NOW – What are YOU Waiting For?  launched in April 2014. A graduate of Tufts University, Gail serves on the boards of the Martin Luther King Jr. Center and St. Michael’s Country Day School. She has been a volunteer for her family’s foundation, the Haitian Health Foundation, for over three decades.

Don’t miss NIM’s 2015 post-blizzard kickoff!

Meet Newport Interactive Marketers at Midtown Oyster Bar, across from the Red Parrot. Plenty of FREE parking at St. Spyridon Church lot (access from side street, just past Via Via) and on-street.

6 p.m. Networking        7 p.m. Speaker        See you there!


Maximize Partner-Consultant Relationships for Successful Projects – Tuesday,  November 18, 2014

Speaker John Picozzi discussed the importance of  keeping partner-consultant relationships on track at NIM’s November event. He shared his favorite tips for  how to handle minor disagreements, a bad work dynamic, or just poor communication.

Meet John Picozzi

John Picozzi is Oomph Inc.’s resident Drupal enthusiast, a co-podcaster, and adjunct professor in his spare time. John has done impressive work for CVS Caremark, Leica, BlueCross, and Marriott International. He not only understands client-side development; he teaches it. After receiving his B.A. Cum Laude in Web Development and Internet Commerce from Johnson & Wales University, he was invited back to mold young minds in the “Graphic Design & Digital Media” department. He is an active Drupal community member, as one of the first co-founders of both the Providence Drupal Meetup group, and New England Drupal Camp. He can be heard weekly on the Talking Drupal podcast, a digital discussion on platform news, tips, and industry basics.

Integrating Events and Social Media Lunch & Learn – Thursday, October 16, 2014

Newport Interactive Marketers teamed up with the Hive for October to host a social media lunch. Suzanne McDonald presentation focused on strategies and tactics to harness the power of social media to improve your events.  Topic included how to incorporate Facebook, LinkedIn, Pinterest, Twitter, and Instagram to increase awareness for your campaigns and learn how you can save time with sites like Hootsuite and Eventbrite. 

Flash Talks: Tips & News You Can Actually Use – Tuesday, August 19, 2014

Newport Interactive Marketers’  hosted it’s inaugural Flash Talks event at the International Yacht Restoration School on Tuesday, August 19 from 6-9 p.m. Presenters shared 5-10 minutes tips and news to help improve businesses/and or the community.

Sunset Networking with Views of Newport – Thursday, July 31, 2014

Newport Interactive Marketers and the Public Relations Society of America hosted close to 200 engaged professionals at their annual networking event on the rooftop of the Hotel Viking on Thursday, July 31 from 6-9 p.m. No speaker in July — but plenty of business cards were exchanged. Attendees connected with area professionals and enjoyed the beautiful views of downtown Newport over drinks. Many thanks to the Hotel Viking for hosting!

What’s New with Google Analytics – June 17, 2014

Third-time presenter and BU’s Google Analytics Instructor Jay Murphy shared his tips on how to use  Google’s recently overhauled Google Analytics. Newport Interactive Marketers learned about why businesses should be using Google Analytics and how to use the site’s new features. 

James Murphy, Murphy, facultyMeet Jay Murphy 

Jay Murphy works with large and mid-sized organizations to successfully convert business imperatives to effective marketing results by delivering analytics, website development, social media strategy, search engine marketing, search engine optimization and display advertising all optimized with measurable results. He has worked with organization including GE, Harvard University and Janus Mutual Funds.

Jay previously worked at Sapient Corporation as a director of program management and led projects in a variety of industries including higher education, financial services and energy. He holds a B.S. in Computer Science from Northeastern University and a M.S. in Electric Engineering from Tufts University. He was awarded a Draper Fellowship to attend Tufts University and took doctoral level course work at MIT in Aerospace Engineering.

As a project leader on any web-based initiative, Jay brings an understanding of every technical nuance with an understanding of web-based marketing you just don’t find every day.

When he is not tweaking a web site – Jay can be found cheering on his sons at baseball games or racing his sailboat.

Making Cents of PPC and Adwords May 13, 2014

Google Agency Partner Matt Roche’s presentation at May’s  Newport Interactive Marketers focused on how businesses can utilize Google AdWords/PPC. Matt explained why businesses should consider advertising with Google and shared his secrets for success.  His tips included:

  • How to control costs with logical targeting
  • How to track and document ROI
  • How to actually write effective ads
  • Traps to avoid and top tips for success

mattrocheMeet Matt Roche

Certified AdWords Professional since 2005, Google Agency Partner Matt Roche currently manages $100,000+ in monthly client ad spend. Prior to launching his firm SEM/SEO Pro, Matt served as Director of Search Marketing at Boston-based Emagine Communications and was WIMCO’s Online Marketing Manager from 2000-2006.



How to Amp Your Business by Capturing and Nurturing Leads – March 25, 2014

Former Eloqua CMO Thor Johnson’s presentation focused on what strategies and tactics businesses can use to better gather and grow leads into sales. Thor’s presentation taught Newport Interactive Marketers the best practices for taking in and nurturing leads from:

  • Websites
  • Social media
  • Webinars
  • Events
  • Networking 

thorjohnsonMeet Thor Johnson

A Demand Generation and Marketing Automation pioneer, Thor Johnson leads Team Thor Marketing, a US-based marketing consulting agency that drives sales via demand-generation strategic planning and implementation.

Thor has pioneered B2B and online marketing for more than two decades.  As chief marketer for Eloqua, now Oracle, the industry leader in B2B marketing automation software, Thor’s team drove explosive revenue growth for nearly four years and helped define today’s marketing automation industry and best practices. 

As President, he lead its largest and most successful divisions, in New York and Boston. Thor was also Juno Online Services’ COO. He learned B2B marketing internationally with Schlumberger, while based in Paris. He earned a Harvard MBA and a Bachelor of Science in Computer Science from Brown

Get More From Your Website – February 25, 2014

WhichTestWon publisher Anne Holland’s quiz-show-style presentation at February’s Newport Interactive Marketers focused on how to use simple tests to improve website sales, signups, and conversion rates.

Holland provided copious examples of how small – often nontechnical – tweaks can result in huge improvements.

annehollandMeet Anne Holland

Holland has been quoted in The Wall Street Journal, The New York Times, DMNews,  and Target Marketing Magazine, among many others.  She has been a featured speaker, often keynote, at more than 100 industry events including Email Summit, eTail shows, Affiliate Summit, Direct Marketing Association events, Omniture Summits, and Ad-Tech conferences.  She has served as a judge for the Testing Awards, Ad-Tech Awards, DMA Awards, Interactive PR Awards, Viral Marketing Awards, the Stevies, and Email Awards.

Grow Your Brand With URI’s Business Engagement CenterJanuary 28, 2014

Katharine Hazard Flynn, leader of URI’s Business Engagement Center, explained the valuable resources available for businesses at URI. With Katharine’s tips the audience learned how to:

  • Access URI equipment
  • Host events utilizing campus facilities
  • Maximize Intellectual property and licensing opportunities
  • Find student interns, grad students, and graduated job-seekers
  • Collaborate on research and projects that benefit your business
  • Customize training and skill development for your employees

Meet Katharine Hazard Flynn

Leading the new Business Engagement Center, Katharine Hazard Flynn serves as the University of Rhode Island’s connector to the private/nonprofit sectors, helping brands leverage URI’s resources for the betterment of the state. Flynn also will share her insights into statewide business resources, having served at the Economic Development Corporation. A Brown alum, she also has significant finance experience in senior positions at Prudential Bache, Alex Brown & Sons, Toronto Dominion Securities, and Societe General.

Capture the Creative Power of StrategyNovember 12, 2013

Newport Interactive Marketers took a broader approach to its usually new media focus to welcome Harvard Business School’s approach to developing a strategy for your brand. New Strategy Group Founder, Perry Fagan, gave his top tips on how to develop an effective company strategy including how to:

  • Articulate and clarify your own organization’s strategy
  • Identify your unique selling proposition (USP) for target customers
  • Get what strategy is — and what it is not — and how good strategy is created

NEW STRATEGY GROUP Founder P. Lawrence FaganMeet Perry Lawrence Fagan

NEW STRATEGY GROUP Founder P. Lawrence Fagan earned an MBA from Harvard Business School, where he spent 11 years researching corporate and organization strategy, six years as a member of the HBS research faculty.

While at HBS, Mr. Fagan contributed to the development of a general theory of organizations and authored numerous business case studies, several of them bestsellers. Subsequently he worked nine years as a strategy leader causing breakthroughs for clients in diverse industries and geographies with Monitor Company, HBS Executive Education, the Corporate Learning division of Harvard Business Publishing, and independently.

Boost Your SEO: How to Create & Organize Content – September 24, 2013

Dan Shure, owner of EvolvingSEO, gave insightful tips on how to brainstorm, create, and organize web content at Salvation Cafe. Dan offered his top tactics for gaining search engine visibility for his clients, including:

  • Keyword research
  • SEO tools
  • Content creation
  • Content marketing
  • Analytics


Meet Dan Shure

Dan Shure owns Evolving SEO, a boutique web marketing company in Worcester, MA. Dan is also an Associate at Moz (formally SEOmoz), the foremost SEO educator for businesses.



Must-Have WordPress Plugins – August 13, 2013

WordPress expert Matt Medeiros highlighted “Must-Have WordPress Plugins” to the Newport Interactive Marketers audience at the International Yacht Restoration School. Some of the topics discussed included:

  • Search Engine Optimization
  • E-mail newsletter signups
  • Photo sliders
  • Ecommerce
  • Membership site
  • Security
  • Backup & more

mattMeet Matt Medeiros

Co-founder of a leading WordPress agency and co-host of popular WordPress podcasts MattReport, PressThis and Week in WordPress.


Networking, Drinks, and Views Over Newport – July 24, 2013

Newport Interactive Marketers gathered on Hotel Viking’s rooftop for the annual Networking, Drinks & Views night. Attendees were encouraged to network and catch up over free light appetizers and drink specials.

Better Business With Better Internet – June 25, 2013

At this NIM event, a panel of local officials and hi-speed broadband experts discussed the significance of bringing fiber optics to Aquidneck Island. The Aquidneck Island Broadband Project is initiating speed tests around the Island and raising awareness among the community about fiber optics as a faster and more efficient system than older broadband networks.

Meet The Panelists

  • Stuart Freiman– Director of Broadband at the Rhode Island Economic Development Corporation, and Program Director of Broadband Rhode Island
  • Andrew Cohill– President and CEO of Wide Open Networks and Design Nine. He is a broadband architect who has worked with many communities to build out similar successful projects.
  • Matthew Wainwright– Technology Director for the Town of Middletown, 2nd VP on the GMIS International Executive Board, BostonSIM Providence CIO Roundtable co-chair, and key stakeholder in the Aquidneck Island Broadband Project.
  • Paul Carroll– Economic Development Director for the City of Newport and supporter of the Aquidneck Island Broadband Project
  • Ron Corriveau– Vice President of Business Development at COS Systems AB,

In the United States, more than 1,200 communities have fiber optics and Google is deploying gigabit networks in over a dozen more communities across the nation. The panelist’s engaged the audience by expressing the benefits of fiber optics and encouraging others to support the initiative for better Internet on Aquidneck Island.

More Social Media Agency Secrets – May 14, 2013

Newport Interactive Marketers hosted Ana Maria Raynes, a social media specialist at Inceptor, to educate small business owners on how to improve their social media strategy.

With Raynes’ tips, the audience learned how to:

  • Deliver beyond Facebook with Influencer Campaigns
  • Utilize Google Plus and its applications (Google Hangouts, Google Circles)
  • Track social media outreach using free tools
  • Understand social engagement has ROI

Aside from providing “techy” information, Raynes’ talk gave small business owners insight about social branding and customer relationship management.

anaMeet Ana Raynes

Native of Colombia, educated in fashion design at the London College of Fashion, @StylinAna has a honed her talent for following trends and introducing  new concepts.

 Previously Ana was responsible for social media and information technology at the internet fashion startup “Smart Is Cool” and was featured in Glamour Magazine, appeared on FOX Strategy Room, and toured the East Coast as a motivational speaker for young girls alongside the nonprofit Girls Take Charge.

Since Smart Is Cool, she has worked in social media at New York and Boston agencies. As Inceptor’s social media manager, Ana focuses on clients’ strategic social media planning, blogger relations, and identifying news, trends, and best practices. Based in Boston, Inceptor is a Didit company.

Build Your Brand with Tips from Award-Winning Book Coach – April 16, 2013

Newport Interactive Marketers hosted Award-Winning Book Coach Lisa Tener to speak about the possibilities of writing and publishing a book. Writing a book is not for everyone, but many people who think they are not writers find out that they have something to write about after all.

Tener’s presentation discussed:

  • How to know if writing a book is for you
  • 5 compelling reasons to get started now
  • 3 keys to get past overwhelm and make it easy
  • The critical first 3 steps

Book coach lisa tener

Meet Lisa Tener

Award Winning Book Coach Lisa Tener specializes in helping experts/enlightened entrepreneurs write/publish a compelling how-to, self-help book or memoir—and takes you step-by-step through her award-winning process. Her clients have signed 5- and 6-figure publishing deals with Random House, Simon and Schuster, Charles Scribner’s Sons, and more—as well as self published. You’ve seen them on the Today Show, Oprah, CBS Early Show, Good Morning America, Fox News, CNN and in national publications, such as Parade and the Atlantic.

A graduate of MIT’s Sloan School of Management, Lisa Tener teaches on the faculty of Harvard Medical School’s CME publishing course, at URI’s Ocean State Summer Writing Conference and in her own private Award Winning 8-week Bring Your Book to Life Program by highly interactive teleseminar, using cutting edge technology. She blogs on writing and publishing for the Huffington Post and has been on ABC World News, PBS TV and been quoted in Glamour, USA Weekend, The Boston Globe, Providence Journal and much more. Lisa has received two American Business Awards and her Bring Your Book to Life Program won a Silver Stevie award for Best New Service of the Year in Media.

Analyzing Analytics, with Google! – March 12, 2013

Newport Interactive Marketers hosted CEO and Managing Director Jay Murphy of Trionia, Inc to learn how Google Analytics works.

Through the instruction provided by Murphy and NIM, the audience learned how to:

  • Add and use Google Analytics
  • Interpret results from Google Analytics
  • Make solid business decisions from the data

Attendees were asked to think of questions prior to the event about Google Analytics, as well as how to attract more traffic to their business–Murphy’s expertise extends from social media strategy and search engine optimization to website development and analytics.

James Murphy, Murphy, faculty

Meet Jay Murphy

Jay works with large and mid-sized organizations to successfully convert business imperatives to effective online marketing results by delivering analytics, website development, social media strategy, search engine marketing, search engine optimization and display advertising all optimized with measurable results.  Jay is the founder of Trionia, Inc., and has worked with GE, Raytheon and Janus Mutual Funds.  Jay previously worked at Sapient Corporation as a director of program management and led projects in a variety of industries including financial services, energy and higher education. Jay holds a B.S. in Computer Science from Northeastern University and a M.S. in Electric Engineering from Tufts University.  He was awarded a Draper Fellowship to attend Tufts University and took doctoral level course work at MIT in Aerospace Engineering.

Know Before Paying for Web Services – February 21, 2013

In February, internet expert Francisco Samuel explained to NIM what we’re doing right, wrong, and what we could be doing better. We learned how to avoid being overcharged on development, domains, and hosting. We also found out the secrets to search engine optimization with quick tips on how to enhance your website without getting cheated out of your money.

Audiences learned all about:

  • Internet Consultants (Who is good? What is a good price?)
  • Mobile sites (my website on the iphone, ipad, & other mobile devices )
  • SEO (search engine optimizations)
  • Domains & Hosting (Must I pay?)
  • Analytics (How to track your traffic)
  • Launch, Maintain, Blog, & Repeat (Ways to keep the flow of your site)

Francisco Samuel was a great guide to being web smart! It was great to understand what services you should be getting for the price you pay and be able to avoid being overcharged for web services. This NIM talk was empowering and taught audiences to make better decisions for the future of their businesses.


Meet Francisco Samuel


BS Computer Science 1987 from UMass Dartmouth (SMU)
10+ years in software development and project management
5+ years in internet development & dot com
3+ years teaching CS and soft skills at ITT Tech
Started Abacus Software in 1995
Hobbies: golf, cycling, photography



Maximizing your MultiMedia Output  – January 24, 2013

Donna Mac of DMacVoice & Media shared her expert advice on how you can you bring your website alive AND help boost SEO by turning boring text into exciting audio/visual content.

At this NIM event, audiences learned how to create their own professional production with a few simple tools and techniques that will bring your market alive with exciting new content.

Audiences received advice on how to obtain a more interactive and appealing selling point through subjects like the following:

  • Importance of multimedia, such as video and podcasts
  • Responsive design and material
  • Understanding the audience
  • Authentic delivery & what to include
  • Do it yourself production overview
  • Implementing production and your final product

Meet Donna Mac

Donna Mac is a pioneering female broadcaster with live, on-air experience as a news producer, editor and radio personality. She’s led countless events as a keynote speaker and facilitator. She’s owned DMacVoice & Media since 2003, giving her clients the ability to create high-quality multimedia products that promote businesses and educate audiences. She also coaches executives on improving their presentation skills so their messages are concise and compelling, whether they’re delivered live or virtually

2nd Annual Social Media Social: Through the Eyes of the Professionals – November 28, 2012

Newport Interactive Marketers attended the University of Rhode Island Public Relations Society’s 2nd Annual Social Media Social. The event began with a panel of social media professionals, who discussed social media in the agency setting–how to manage campaigns, how to build a strategy for paying clients, and how to track ROI–followed by networking.


Moderator: Adam David Roth, Assistant Professor in Communication Studies at URI

Sponsored by the Harrington School of Communications and Media and the URI Communication Studies Department

How Much Should a Website Really Cost? October 25, 2012

NIM’s  panel of experts explained what you should really be paying for a website in todays world of online marketing. The audience learned how to avoid being overcharged on development, domains, hosting, and other elements.

Some concepts that we’re discussed included:

  • Templates vs. custom design
  • Responsive design vs. mobile sites
  • Free vs. paid platforms
  • Protecting your domain
  • Selecting the right hosting
  • E-commerce (paid vs. free service)

From deciding whether or not to work with a studio/agency, to implementing a cost effective theme, there’s a lot to launching a website. The discussion ensured that you’re doing it effectively and economically at the last monthly NIM Event of the year!

Why Google+ Works, Even Rocks, for Business – September 27, 2012

Ed King of 02809 Photography described how Google+ boosted business by 75% as of last month, and how the platform can work for you.

At this NIM media pow-wow, Ed answered questions such as:

  • Am I only talking to myself?
  • Confused about circles?
  • Why bother with Google+ when I’m on Facebook?
  • How do Hangouts work and can they boost my bottom line?

After he convinced you why Google Plus Business pages are a quick and powerful way to enhance your marketing strategy, he shared with you tested Google+ strategies through his personal social media and business experience.

Ed explained what works and what doesn’t work within the network. He also explained the benefit of network expansion and how Google+ not only increased his business but improved his overall internet marketing presence.

About Ed King

Ed King is a local photographer who owns and operates 02809 Photography by Ed King. He also has 15 years of experience in business-to-business sales and marketing, working with clients such as Partners Healthcare & Brigham and Women’s Hospital and the former chapter president of East Bay B.N.I. Ed became active in social media in 1990 when he worked with America Online and in a content development role for iVillage.

Search Marketing and Social Media: What Works Now With Eric Enge – Aug. 23, 2012

Learn from SEO guru Eric Enge. Eric is a mainstay at the major search marketing conferences like SES. Suzanne has seen Eric speak numerous times and credits him as “one of the few SEOs who can translate the tech-talk into plain English and offer tips anyone with basic knowledge can implement.”

Meet Eric Enge 

Eric Enge publishes regularly in top industry resources: Search Engine LandSearch Engine Watch, and the Stone Temple blog.  Eric is also co-author of “The Art of SEO” along with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola.

Eric is the CEO of Stone Temple Consulting, a 25+ person SEO firm with offices in Massachusetts and California.


100% Networking with PRSA, SENE and NIM – July 26, 2012

Newport Interactive Marketers welcomes you, friends who may be curious about NIM, and Public Relations Society of America Southeastern New England Chapter. Check out the highlights on the NIM blog! 

Free light appetizers and drink specials, courtesy of the Hotel Viking

Learn the Kickstarter recipe for crowdfunding: Key Social Media ingredients & applications for engagement – June 14, 2012

Join Newport Interactive Marketers as narrative photographer Scott Indermaur shares how crowdfunding tools can benefit your projects.

Scott used social media, public discussions, and crowdfunding resources to promote his film, REVEALED. As a spinoff to the successful project, he set out to publish his first fine art book, which is now one of the 25 most-funded photography projects for Kickstarter.

Scott Indermaur headshotMeet Scott Indermaur

Scott Indermaur has been sharing stories for two decades through the visual language of photography. His assignments have taken him from the smallest rural communities to the world’s most urban environments. His REVEALED project has been showcased in many venues, including the Newport Art Museum.

Quick Tips to Lure Visitors From Newport Interactive Marketers Experts – May 17, 2012

America's Cup World Series Newport 2012

Tall Ships Newport 2012






Smack between tech-savvy Boston and New York, Newport is also hosting the America’s Cup World Series & Tall Ships. How can you use new media to lure visitors to your establishment? Panel featured:

  • Mindfull’s Social Media Training Guru Chip Leakas, specializing in real estate
  • RI Blood Center’s Social Media Maven Kathy Manchester, who rocked NIM’s Social Media on a Budget panel
  • Social Media Manager Brian Hodge, who feeds multimedia for

PLUS a blitz round NIM experts will shout-out their best quick tips and fixes

Perfect for organizations and businesses, whether they are technical or not. Come to NIM to learn, network & maximize benefits of Newport’s busy season!

Highlights from Quick Tips to Lure Visitors From Newport Interactive Marketers Experts

Pinterest for Business – April 27, 2012


Pinterest brings more people to your website than YouTube, Google+ and LinkedIn combined. Learn how to tell your brand’s story!

Join Newport Interactive Marketers as Annie Colella of Discover Newport (the Convention and Visitors Bureau) shares how Pinterest can work for your business.

Highlights from Pinterest for Business via the Newport Interactive Marketers blog

Meet Annie Colella 

Annie Colella is the Advertising and Marketing Manager at Discover Newport (the Convention & Visitors Bureau). Discover Newport is a private, nonprofit organization promoting city of Newport and Newport & Bristol County: Barrington, Bristol, Jamestown, Little Compton, Middletown, Newport, Portsmouth, Tiverton & Warren.

The film “Connected” at the Jane Pickens Theater  – March 29, 2012

Director Tiffany Shlain shares her bittersweet relationship with technology and how it impacts modern life. Are we missing out on the bigger picture because we always need to be connected to the media

Optimize Online Marketing With Secrets of a Revenue CoachMarch 1, 2012

Let’s look at our websites and social media from a proven sales perspective. Revenue Coach and author Kristin Zhivago helps helps brands become to customer-centric. 

Does your website put customers off? You think your website describes your company and products or services. You think you’re not “in the way” when they come to your site to learn about you – or via social media.

Check out slides and highlight’s from Kristin’s informative talk.

About Kristin Zhivago

Kristin is a revenue coach and author who helps CEOs and entrepreneurs grow their companies. She helps companies get to the next level in revenue, by understanding what their customers want to buy from them and how they want to buy it — and then structuring their companies to meet those needs and provide an exceptional customer experience.

Kristin also helps companies make the shift from company-centered to customer-centric. She has interviewed literally thousands of customers for her clients and has become an expert on the customer’s buying process. Kristin blogs at & for more information about her book:

Make Your Website Mobile Friendly – Jan. 26, 2012

Annette Tonti, CEO of MoFuse, shared mobile web best practices for publishers and advertisers. NIM attendees learned the difference between a mobile app and a mobile site and how to build effective web content.

Check out the highlights from “Make Your Business Mobile Friendly.” Learn how to use mobile to engage with customers on Designated Editor’s blog.

Meet Annette Tonti

Annette Tonti is a seasoned executive with more than 20 years of business and entrepreneurial experience. Currently she is CEO of MoFuse Inc. a fast-growing mobile content management platform and network. Previously she was co-founder and CEO of Bluestreak Inc., where she built a company that was an early entrant in rich media advertising and online marketing technologies.

Prior to Bluestreak she served as Executive Producer, Massachusetts Institute of Technology’s Media Laboratory where she produced the Junior Summit, a global project that linked thousands of kids from around the world. Prior to MIT, Ms. Tonti was vice president, executive director Vanguard, a global marketing and advisory service for senior executives.

She’s one of Mobile Marketer’s “Mobile Women to Watch for 2011” and served on the board of the Harvard Business School’s Cyberposium.  In 2000, Ms. Tonti received the Governor’s IT Achievement Award for Rhode Island. She was selected as a regional finalist for Ernst & Young’s Entrepreneur of the year award for 2002. She attended the University of Cincinnati and holds advanced degrees in computer science and mathematics and a B.S. in biological sciences.

Newport Interactive Marketers @ URI Social Media Social – Nov. 29, 2011

Speakers included

Newport Interactive Marketers joined the University of Rhode Island for the URI Social Media Social. The NIM speakers provided insights to students and Newport Interactive Marketers about what an intern can do and how social media can boost a business.

Discover what attendees learned from “Cross the Digital Divide” between digital natives (interns) and busy professionals on Designated Editor’s blog.

Create and Market Your Brand Story – Oct. 27, 2011

Jamie Palmer Senior Practitioner at University Business Consultants LLC, taught NIM attendees how to tactfully articulate the brand. Jamie stressed the importance of telling the story and not selling the story. NIM attendees learned how to engage their audience with messages that would resonate.

Check out the key points from “Create and Market Your Brand Story.” Learn how to create a personal and effective brand story on Designated Editor’s blog.

Meet Jamie Palmer

Jamie Palmer spent her early years being unofficially tutored in life and business by her father, Lee Palmer, SVP at Bank of America. Since those early learning days Jamie earned her BS in Accounting and extended her learning at the Art Institute in Boston in Garphic Arts and Design.

After spring-boarding into her Web Development& Marketing Business, her business grew as she leveraged learning provided from University Business Consultants by integrating story and dialogue with unique question techniques into her sales approach. Soon after, Jamie was awarded an agency agreement by University Business Consultants LLC where she often lectures on the Storytelling Sales and Leadership Programs.

Jamie has recently spoken at the RIBAR Association to discuss “How Systematic Storying Can Help Lawyers Show Value in Sales Conversations.” Her other featured topics are: “Story as a Means of Understanding the Other,” and “How Rhetorical Can be Your Best Friend in Business Development.”

Enhance your Brand with Google+ and Twitter – Sept. 29, 2011

Panelists Matt Medeiros of Slocum Studios and Michelle Quillin of New England Multimedia shared their insights on Google+ just as it launched. General consensus was Google+ was not appropriate for all brands at that time. But for those who are concerned about SEO, it’s worth considering.

Learn more about to enhance your brand using social media from “Google+ Twitter Q & A at Newport Interactive Marketers” located on Designated Editor’s blog.

Meet Susan Kang Nam

Susan Kang Nam is a former recruiter and a new media marketer/principal/co-founder at Cebisu Research.Cebisu Research focuses on founder-centric small business enterprise worldwide and serves emerging technology brands that need connections, education, research strategies, marketing, and publicity. Susan holds a B.A. in Psychology from State University of New York at Binghamton and further pursued graduate education at University of Rhode Island (Clinical Psychology), Brown (Research) and Harvard University (Higher Administration/Education).

Intertwining Social Media and Customer Service – Aug. 25, 2011

Chuck Dennis, Vice President and Senior Consultant for Knowledgence Associates, taught NIM how to infuse social media with customer service to boost engagement and ROI. NIM attendees learned how to interact with customers’ concerns and complaints through social media. Tips for detecting and re directing what could become a PR debacle were also included.

Discover what attendees learned from “Social Media and Customer Service With Newport Interactive Marketers.”

Meet Chuck Dennis

A Customer Service champion, Chuck Dennis is Vice President and Senior Consultant for Knowledgence Associates of Cambridge, MA.  His consulting practice includes Customer Service strategy and delivery programs, as well as the creation and delivery of customer-focused communications, such as email and social media campaigns.

Chuck’s key strength is his relationships with customers, and his background leading the internal teams that serve them. He stresses active listening, swift action, and sincere follow-up as a method of maintaining customer loyalty. He specializes in the careful handling of “Angry Customers,” teaching businesses to manage that anger and to embrace the business improvements that can be made by acknowledging and repairing those problematic issues.

Prior to joining Knowledgence Associates, Chuck held Customer Service management positions with CompuMark and Thomson & Thomson (both member companies of Thomson Reuters) as well as Northern Light Technology.

Chuck serves on the board of directors of SOCAP – New England, and is a member of the Boston chapter of SMEI. He has served on the Customer Advisory Board for Constant Contact Inc. and was a member of the Planning Committee of the Boston Cell of Fast Company magazine’s Company of Friends network.

Join NIM at the top of Newport Tweetup  – July 21, 2011

Keeping the social in NIM, attendees gathered high over Newport for free appetizers, drink specials, and nonstop networking.

Drive ROI from Google Analytics – June 23, 2011

Boston University’s Center for Digital Imaging Arts instructor Jay Murphy showed Newport Interactive Marketers how to maximize Google Analytics to drive ROI. NIM attendees learned how to attract people that will actually buy and how to bring in more buyers and prospects.

Find out more about what attendees learned from “Google Analytics with Jay Murphy at Newport Interactive Marketers.” Discover how to get the best results from your online efforts, on Designated Editor’s blog.

Meet Jay Murphy

Teaches at Boston University’s CDIA (classes cost $200). Has been using Google Analytics since beta in 2004. Holds a Google Analytics Individual Qualification certificate. Presents Google Analytics to audiences of more than 400 people. Founded Trionia: all-inclusive online marketing for mid-sized to Fortune 100 businesses,  web development, Search Marketing, SEO, and analytics.

SEO Mythology & Tactics from SEO Book Community Manager Eric Covino – May 19, 2011

NIM was thrilled to have Eric Covino, of internationally regarded SEO community and answer questions on Search Engine Optimization and Google rankings. NIM attendees learned tactics to get search engines to rank their sites number one. Eric gave tips on how marketers can boost their websites in just one week! He also explained how SEO differs for service businesses and local retailers.

Learn more about SEO from “SEO: What’s working? What’s relevant? A Newport Interactive Marketers session” on Designated Editor’s blog.

About Eric Covino

Eric started his web career in 2003 as a freelance designer and PHP developer. Since then, Eric’s company Creative Signals has evolved to provide search engine marketing and consulting for all types of businesses, from large B2B companies to small-town mom-and-pop shops.

Currently, Eric manages a handful of clients, runs his own websites, and is the community manager at, where he blogs as “vanillacoke.” Eric lives in Connecticut with his wife and daughter.

Facebook Marketing Best Practices to Boost ROI – April 27, 2011

Tom Schuyler, Pandemic Labs’ director of accounts, shared Facebook best practices and ROI measurement types. NIM attendees gained tools and insights to measure the value of marketing on Facebook. Tom explained how to utilize Facebook analytics to assess weaknesses and opportunities to make brand presence more valuable. Attendees learned the core metrics you can use to determine how much Facebook is doing for your brand/business.

Find out more about what Newport Interactive Marketers learned from “Facebook Marketing: Best Practices to Boost ROI.” Discover how to increase your return on investment using Facebook on Designated Editor’s blog.

Learn and Leverage Video for your Brand Success with Newport Interactive Marketers – March 29, 2011

NIM hosted Patrick Hughes of Visual Post and Scott Quillin of New England Multimedia to share their expert opinions on online video posts. NIM attendees learned why videos are so important to the success of their businesses. The experts explained how to use YouTube and how to start your own brand channel.

Check out the highlights from “Optimal Video on a Budget with Newport Interactive Marketers.” Learn how to incorporate cost effective video marketing into your business on Designated Editors blog.

Meet the Presenters

Patrick Hughes is the Production Director at Visual Post.  Visual Post is a media production company, specializing in online and offline video campaigns.  Visual Post provides consulting in addition to hands on training and development for businesses looking to add video marketing into their growth strategy.

Scott Quillin is the owner and technical/creative director of New England Multimedia, a well-known hands-on Rhode Island firm specializing in combining websites with web video, social media, and blogging to spread your message to your target market on the internet.  In business since 1999, New England Multimedia is the region’s go-to for small- to medium-sized businesses, entrepreneurs, non-profits and anyone who wants to drive qualified traffic to their website.

Mobile for Marketing with Newport Interactive Marketers  – Jan. 20, 2011

Tamara Gruber, founder of Red Giant Consulting, guided NIM attendees into the mobile marketing world. She explored the difference between mobile apps and mobile sites and how they could optimize their businesses.

Discover more about what attendees learned at “Marketing with Mobile with Newport Interactive Marketers”, and grasp why mobile marketing matters on Designated Editor’s blog.

Meet Tamara Gruber

Tamara Gruber is the founder of Red Giant Consulting and provides strategic marketing and communications services to tech and mobile start ups.  She has spent more than13 years in mobile as a consultant and as VP of Marketing for Crisp Media and Scan Mobile, and Director of Marketing for Broadbeam Corp.  Last year she had the honor of being named one of the Top 50 Women in Mobile Content by Mobile Entertainment and the Women to Watch in 2010 by Mobile Marketer.  She is @tgruber on Twitter, and you can also find her at Providence Geeks or organizing events for MobileMondays Boston.

Social Media Secrets with Newport Interactive Marketers – Oct. 21, 2010

Newport Interactive Marketers hosted a panel of social media experts to teach attendees how to optimize social media. Experts shared the best way to connect with customers through social media and discussed the most effective platforms to use.

Learn how to enhance your success in social media from Designated Editor’s blog post, “Social Media Secret’s Out: A Recap and Tools with Newport Interactive Marketers.”

Meet the Panel

Kathie Manchester from the Rhode Island Blood Center “I believe social media offers a positive way to talk with our donors without being intrusive. Having been in the industry long enough to see many forms of communications come and go, I am passionate about all forms of social media as a way to build long-term relationships.”

Dana Duellman & My Perfect Space Entrepreneur, consultant, Realtor “The key to having your business active in social media is to engage your fans: show them you love what you do, you are passionate about it, and rewarded everyday by your experiences.  My goal with my business page – and the pages of the businesses I manage – is to put forth uplifting, pertinent information that really allows our clients to relate and benefit from our relationships.”

Moderator: Nick Brown, Community Manager at Astonish Results, a student of social media for nearly 10 years at a high-tech PR agency and at a digital marketing company focused on insurance agencies, Nick has taught social media and community-building in college classrooms and at trade show seminars. Nick brings a keen understanding of the tools, best practices, and skills necessary for successful social networking.

Search Engine Optimization Insights with Newport Interactive Marketers – Sept. 30, 2010

Newport Interactive Marketers hosted Doug Wilson SEO specialist at Netsense, a Pawtucket-based market leader in outsourced IT, website, and web marketing solutions. NIM attendees received a how-to seminar on search engine optimization insights. Attendees also learned how to boost their Google rankings.

Social Media Answers With Newport Interactive Marketers – Aug. 26, 2010

NIM hosted internationally known social media expert Patrick O’Malley. Patrick is the former VP of Operations for Northern Light, Google’s former top competitor, and has spoken across the country and nationally. He is an expert on LinkedIn, Twitter, Facebook, YouTube and Google. Attendees gained insights to use social media to effectively boost their businesses.

Verbal Branding | Newport Interactive Marketers Networking – July 29, 2010

Stephen Melanson opened the attendees’ eyes to the importance of Verbal Branding. The seminar focused on concise messaging.

Check out highlights from “Social Media and Verbal Branding: Get Your Twit Together.” Learn how to build your social media foundations with verbal branding on Designated Editor’s blog.

Newport Interactive Marketers Networking – June 26, 2010

Highlights from Conferences: Jessan Dunn Otis, a linch pin, recapped Seth Godin’s talk in Boston on June 17, 2010. Suzanne McDonald also highlighted from the OMMA Social media Conference.



One Response to Past NIM Events

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