Category Archives: Strategy

Travel Bloggers’ Secrets You Can Use: Part 2

A photo posted by Suzanne McDonald (@newportinteract) on Aug 12, 2015 at 5:41pm PDT   As promised here is Part 2 of our “Travel Blogger’s Secrets You Can Use” blog post! If you missed Part 1 be sure to click here … Continue reading

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Simple Tips for DIY Videos

“You can talk all day about SEM and SEO. What your client needs is great VIDEO,” said photographer and video producer Marc Creedon. Video is increasingly important on social media – even Facebook has begun to feature it heavily. If … Continue reading

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Generate Leads on Instagram

With more than 300 million active users, Instagram is now the fastest-growing social media platform – and when trends online change, your social media marketing strategy needs to shift with it. Luckily, NIM brought #InstagramExpert Sue B Zimmerman to Newport … Continue reading

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Competitive Intelligence: Ask Why?

Competitive intelligence is the key to making smart and educated decisions for your business strategy – and understanding why a competitor’s business strategy works is the key to integrating that information into your own business model. Big Fish Results founder … Continue reading

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What’s New with Google Analytics?

Third-time presenter and BU’s Google Analytics Instructor Jay Murphy shared his tips on how to use  Google’s recently overhauled Google Analytics. Here are the highlights of the presentation. Why Use Google Analytics? With information about your visitors you can better … Continue reading

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How to Amp Your Business by Capturing and Nurturing Leads

Former Eloqua CMO Thor Johnson’s presentation focused on what strategies and tactics businesses can use to better gather and grow leads into sales.  Here are the highlights of the presentation. Truth One: No Processes to Manage Leads Idealized Lead Management Process Reality: … Continue reading

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What Is Corporate Strategy?

Newport Interactive Marketers took a broader approach to its usual new-media focus to welcome Harvard Business School’s approach to developing a strategy for your brand. NEW STRATEGY GROUP Founder P. Lawrence Fagan earned an MBA from HarvardBusiness School, where he spent … Continue reading

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