Category Archives: Marketing

Be Part of NIM’s New Advisory Board

Advisory Board Forming Now Have you enjoyed attending NIM events? Have you made some valuable contacts through NIM? Have you been exposed to thought leaders in your field? If you answered yes to any or all of these questions, you … Continue reading

Posted in Marketing, Newport Interactive Marketers, Social media | Tagged , , , , , , , , , | Comments Off on Be Part of NIM’s New Advisory Board

Travel Bloggers’ Secrets You Can Use: Part 2

A photo posted by Suzanne McDonald (@newportinteract) on Aug 12, 2015 at 5:41pm PDT   As promised here is Part 2 of our “Travel Blogger’s Secrets You Can Use” blog post! If you missed Part 1 be sure to click here … Continue reading

Posted in Marketing, Monthly networking events, Multimedia, Newport Interactive Marketers, SEO, Social media, Strategy, Websites | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off on Travel Bloggers’ Secrets You Can Use: Part 2

100% Networking at Newport’s Best Sunset Spot

On July 30th, Newport Interactive Marketers held our annual networking event on the Rooftop of the Hotel Viking, Newport’s Best Sunset Spot, which overlooks Newport Harbor. Unfortunately, we were a bit short on sun but that didn’t stop our #NIMRI members. … Continue reading

Posted in Marketing, Monthly networking events, Newport Interactive Marketers | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off on 100% Networking at Newport’s Best Sunset Spot

Simple Tips for DIY Videos

“You can talk all day about SEM and SEO. What your client needs is great VIDEO,” said photographer and video producer Marc Creedon. Video is increasingly important on social media – even Facebook has begun to feature it heavily. If … Continue reading

Posted in Marketing, Monthly networking events, Multimedia, Newport Interactive Marketers, Strategy | Tagged , , , , , , , , , | Comments Off on Simple Tips for DIY Videos

Generate Leads on Instagram

With more than 300 million active users, Instagram is now the fastest-growing social media platform – and when trends online change, your social media marketing strategy needs to shift with it. Luckily, NIM brought #InstagramExpert Sue B Zimmerman to Newport … Continue reading

Posted in Marketing, Monthly networking events, Newport Interactive Marketers, Social media, Strategy | Tagged , , , , , , , , | Comments Off on Generate Leads on Instagram

Competitive Intelligence: Ask Why?

Competitive intelligence is the key to making smart and educated decisions for your business strategy – and understanding why a competitor’s business strategy works is the key to integrating that information into your own business model. Big Fish Results founder … Continue reading

Posted in Marketing, Monthly networking events, Newport Interactive Marketers, Social media, Strategy | Tagged , , , , , , | Comments Off on Competitive Intelligence: Ask Why?

What’s New with Google Analytics?

Third-time presenter and BU’s Google Analytics Instructor Jay Murphy shared his tips on how to use  Google’s recently overhauled Google Analytics. Here are the highlights of the presentation. Why Use Google Analytics? With information about your visitors you can better … Continue reading

Posted in Marketing, Monthly networking events, Newport Interactive Marketers, SEO, Strategy, Websites | Comments Off on What’s New with Google Analytics?

How to Amp Your Business by Capturing and Nurturing Leads

Former Eloqua CMO Thor Johnson’s presentation focused on what strategies and tactics businesses can use to better gather and grow leads into sales.  Here are the highlights of the presentation. Truth One: No Processes to Manage Leads Idealized Lead Management Process Reality: … Continue reading

Posted in Marketing, Monthly networking events, Newport Interactive Marketers, Social media, Strategy | Comments Off on How to Amp Your Business by Capturing and Nurturing Leads

Simple Tests to Improve Your Website

WhichTestWon publisher Anne Holland’s quiz-show-style presentation at February’s Newport Interactive Marketers focused on how to use simple tests to improve website sales, signups, and conversion rates. Holland provided copious examples of how small – often nontechnical – tweaks can result in huge improvements. … Continue reading

Posted in Marketing, Monthly networking events, Newport Interactive Marketers | Tagged , , , , , | Comments Off on Simple Tests to Improve Your Website

What to Expect in 2014 and How to Stay Ahead of the Curve

Laurie Hood, Vice President for Product Marketing at Silverpop, hosted a marketing webinar, “What to Expect in 2014 and How to Stay Ahead of the Curve.” Hood provides insights on what marketers have learned in 2013 and gives advice on … Continue reading

Posted in Marketing | Comments Off on What to Expect in 2014 and How to Stay Ahead of the Curve