Author Archives: Suzanne McDonald

Newport Interactive Marketers seeks your perspective

Your perspective makes #NIMRI It’s summer, that time of year when we start thinking about the fall and planning for an even better 2017. The essential ingredient in Newport Interactive Marketers? You & your ideas Your perspective & what’s helpful … Continue reading

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Simple Tips for DIY Videos

“You can talk all day about SEM and SEO. What your client needs is great VIDEO,” said photographer and video producer Marc Creedon. Video is increasingly important on social media – even Facebook has begun to feature it heavily. If … Continue reading

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Generate Leads on Instagram

With more than 300 million active users, Instagram is now the fastest-growing social media platform – and when trends online change, your social media marketing strategy needs to shift with it. Luckily, NIM brought #InstagramExpert Sue B Zimmerman to Newport … Continue reading

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Competitive Intelligence: Ask Why?

Competitive intelligence is the key to making smart and educated decisions for your business strategy – and understanding why a competitor’s business strategy works is the key to integrating that information into your own business model. Big Fish Results founder … Continue reading

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Eeyore or Elvis?

In an age where we can’t seem to put down our phones, it was nice to hear Gail Lowney Alofsin give a presentation involving face-to-face communication at last week’s Newport Interactive Marketers Networking event. Newport Interactive Marketers (NIM) was established … Continue reading

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What’s New with Google Analytics?

Third-time presenter and BU’s Google Analytics Instructor Jay Murphy shared his tips on how to use  Google’s recently overhauled Google Analytics. Here are the highlights of the presentation. Why Use Google Analytics? With information about your visitors you can better … Continue reading

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Making Cents of PPC and AdWords

Google Agency Partner Matt Roche’s presentation at May’s  Newport Interactive Marketers focused on how businesses can utilize Google AdWords/PPC. Matt explained why businesses should consider advertising with Google and shared his secrets for success.  Here are the highlights of the presentation. AdWords … Continue reading

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How to Amp Your Business by Capturing and Nurturing Leads

Former Eloqua CMO Thor Johnson’s presentation focused on what strategies and tactics businesses can use to better gather and grow leads into sales.  Here are the highlights of the presentation. Truth One: No Processes to Manage Leads Idealized Lead Management Process Reality: … Continue reading

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Simple Tests to Improve Your Website

WhichTestWon publisher Anne Holland’s quiz-show-style presentation at February’s Newport Interactive Marketers focused on how to use simple tests to improve website sales, signups, and conversion rates. Holland provided copious examples of how small – often nontechnical – tweaks can result in huge improvements. … Continue reading

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How Can URI’s Business Concierge Help Your Brand?

Newport Interactive Marketers partnered with the URI Business Engagement Center (BEC) to explain the valuable resources available for businesses at URI. Leading the new Business Engagement Center, Katharine Hazard Flynn, serves as the University of Rhode Island’s connector to the private/nonprofit sectors, … Continue reading

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