Author Archives: Dacia Daly

What’s New with Google Analytics?

Third-time presenter and BU’s Google Analytics Instructor Jay Murphy shared his tips on how to use  Google’s recently overhauled Google Analytics. Here are the highlights of the presentation. Why Use Google Analytics? With information about your visitors you can better … Continue reading

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Making Cents of PPC and AdWords

Google Agency Partner Matt Roche’s presentation at May’s  Newport Interactive Marketers focused on how businesses can utilize Google AdWords/PPC. Matt explained why businesses should consider advertising with Google and shared his secrets for success.  Here are the highlights of the presentation. AdWords … Continue reading

Posted in Monthly networking events, Multimedia, Newport Interactive Marketers, SEO, Social media | Leave a comment

How to Amp Your Business by Capturing and Nurturing Leads

Former Eloqua CMO Thor Johnson’s presentation focused on what strategies and tactics businesses can use to better gather and grow leads into sales.  Here are the highlights of the presentation. Truth One: No Processes to Manage Leads Idealized Lead Management Process Reality: … Continue reading

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Simple Tests to Improve Your Website

WhichTestWon publisher Anne Holland’s quiz-show-style presentation at February’s Newport Interactive Marketers focused on how to use simple tests to improve website sales, signups, and conversion rates. Holland provided copious examples of how small – often nontechnical – tweaks can result in huge improvements. … Continue reading

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How Can URI’s Business Concierge Help Your Brand?

Newport Interactive Marketers partnered with the URI Business Engagement Center (BEC) to explain the valuable resources available for businesses at URI. Leading the new Business Engagement Center, Katharine Hazard Flynn, serves as the University of Rhode Island’s connector to the private/nonprofit sectors, … Continue reading

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What Is Corporate Strategy?

Newport Interactive Marketers took a broader approach to its usual new-media focus to welcome Harvard Business School’s approach to developing a strategy for your brand. NEW STRATEGY GROUP Founder P. Lawrence Fagan earned an MBA from HarvardBusiness School, where he spent … Continue reading

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