How to Amp Your Business by Capturing and Nurturing Leads

Former Eloqua CMO Thor Johnson’s presentation focused on what strategies and tactics businesses can use to better gather and grow leads into sales. Thor’s presentation taught Newport Interactive Marketers the best practices for taking in and nurturing leads from:

  • Websites
  • Social media
  • Webinars
  • Events
  • Networking 

thorjohnsonMeet Thor Johnson

A Demand Generation and Marketing Automation pioneer, Thor Johnson leads Team Thor Marketing, a US-based marketing consulting agency that drives sales via demand-generation strategic planning and implementation.

Thor has pioneered B2B and online marketing for more than two decades.  As chief marketer for Eloqua, now Oracle, the industry leader in B2B marketing automation software, Thor’s team drove explosive revenue growth for nearly four years and helped define today’s marketing automation industry and best practices. 

As President, he lead its largest and most successful divisions, in New York and Boston. Thor was also Juno Online Services’ COO. He learned B2B marketing internationally with Schlumberger, while based in Paris. He earned a Harvard MBA and a Bachelor of Science in Computer Science from Brown.

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