Why should you think and create multimedia? Data and metrics increasingly spotlight multimedia:
- YouTube is the #2 search engine.
- Pinterest’s unique visitors increased by 2,702.2% between May 2011 and November 2012, according to Ultralinx.
- According Visual.ly, Instagram hit 80 million users and counting in August 2012.
- According to Facebook’s best practices, “posts including a photo album, a picture or a video generate about 180%, 120%, and 100% more engagement than the average post, respectively.”
January’s Newport Interactive Marketers event left attendees feeling confident and knowledgeable about how to create a more appealing platform through multimedia. It turns out, creating multimedia can easily be done on your own. It’s not always necessary to spend thousands of dollars on something that can easily be put together with a few but important steps that Donna Mac of DMac Voice & Media was able to share with NIM attendees. So grab a pen and paper and turn your ideas into a creative multimedia creation that will quickly catch the eye of your target audience.
Did you know that 1 minute of video can account for thousands of words? Multimedia can package so much information and be displayed in a creative, attention-grabbing way. So why wouldn’t we all use media to benefit our businesses? Donna Mac asked the audience and here is what we found out:
- Multimedia production is confusing or overwhelming
- It seems like a daunting task to create multimedia
- Takes too long and costs too much money
Donna engaged the audience with just how simple it can be to DO IT YOURSELF. So let’s take a look at her simple steps to managing your own multimedia production:
- Choose a platform. Audio, Audio/Visual, or just Video.
- Know the business: What is your goal and what are you “selling?”
- Know the audience: What will they be receptive to?
- Know the BRAND and pick a style, whether it be professional or funny, make sure to add your flavor.
- What will turn your audience’s attention to the video? Don’t be too lengthy, pushy, or self-centered.
- BEGIN THE WRITING PROCESS. Who, what, when, and how. It’s your business, tell your story.
- Keep it short, simple, and sweet. Remember to be authentic: People need to relate, so don’t sound too automated or commercial. You need to build trust, so be real.
Producing your multimedia
- Gather your equipment: Make sure you have a quality recording device. And for visual media, make sure to have good lighting, good backgrounds, and look presentable.
- Make sure the production is directed, whether it’s by you or someone else; you must keep it organized. Schedule your recordings in a timely fashion and make sure everything you need is recorded.
- When recording, you want to always sound authentic, look presentable, and be true to yourself.
- Keep in mind the background of your footage: Make sure the focus is you and that there are no distractions. Plan on multiple, so you have the best footage you can get.
- Organize and asses your footage, make sure to remove anything with continuity errors and keep the best of all the takes.
- Piece it together: Make sure your footage makes chronological sense.
- Add narration, pictures, background sounds, and an opening and closing – depending on the type of media.
- IMPORTANT! REVISE: Creating media is much like writing a paper, keep in concise and error-free.